David and Sons® is America’s largest marketer of sunflower seeds. Consumers of all ages have adopted David as the unofficial sunflower seed of summer. David and Sons popular line also includes pumpkin seeds.
Salty Snacks is a substantial Growth Category. The Category has grown by $3.9 Billion since 1997.
David is the category leader owning a 45% share and is the brand purchased most often by heavy seeders.
Nine out of ten seed buyers know the David Brand.
David has a very high overall brand awareness: two times the Level of the
next largest competitor.
For 80 years, DAVID has roasted some of the highest-quality sunflower seeds in the business. DAVID Seeds meet consumer needs for taste, convenience, portability, nutrition, and variety while consistently delivering the best in product quality, innovation, and distribution.
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