Red Bull is much more than a soft drink - it is an energy drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world`s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.
Red Bull Energy Drink supplies tired minds and bodies with an immediate boost of energy from vitamins. Appreciated by athletes, professionals, students and drivers.
• Red Bull is the leading energy drink brand, with a 37% share of the entire energy drink category.
• With the highest consumption occurring in the morning, Red Bull is also heavily purchased throughout midday and evening.
• Consumers tend to buy Red Bull and another beverage, increasing incremental sales.
• Packaged beverages are the number two category in the c-store segment.
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