Smarties rolls in a display box.
A little history: Smarties has a 60 year tradition with 3 generations involved in the business. The founder who is 82 years old still comes to work everyday. With employees who have been there for 52 years you know this company has a great environment. With good employees comes a fantastic product. Smarties won the 2006 non-chocolate item of the year and had a 40% growth in 2007. Smarties have been featured on numerous TV shows and is known around the world. The name "Smarties" is owned by the company in the US but outsidet the US it is owned by Nestle. The real Smarties outside the US is known as "Rockets".