A bagful of reasons to smile and say cheese. Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. so we found a new way to put it back into an all natural chip like you’ve never tasted before. We don't fry it (unhealthy). we don't bake it (undelicious). we start with wholesome potatoes, add a little heat and pressure, and pop! it's a chip. then we season it with the finest all-natural ingredients for a snack so tasty and crispy, you won't even notice it's (we hesitate to say) healthier. No fake colors, no fake flavors, no fluorescent orange fingertips, no wiping your greasy chip hand on your jeans. no, really.