Think popped! Never fried. Never baked. All the flavor, where's the fat? Lately all this low-fat health talk has been taking the fun right out of snacking; not to mention the flavor. So we found a new way to put it back into a all natural chip like you've never tasted before. Never fried. Never baked: We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes; apply heat and pressure and pop! It's a chip. Then we season it with the finest ingredients for a snack so tasty, crispy and dip-able you won't even notice that it's healthier. All Natural, No Preservatives, No Artificial Flavors or Colors, No Cholesterol; No Saturated Fat and 0 Grams Trans Fat.