Van Holten's Hearty Dill Pickle in a Pouch.
Today, Van Holten's is turning pickles into one of Americaís most popular single serving snacks. Van Holtenís invented the pickle-in-a-pouch, a masterful merchandising innovation that turned pickles into a popular, convenient food for people on the run. The Pickle-in-a pouch is the perfect snack because the individually packed pickles are crisp, crunchy, delicious and fat free.
Manufacturer Notes: In 1898, Van Holten's was founded in Milwaukee, Wisconsin with its principle product being vinegar. Sauerkraut and pickles were soon added to Van Holten's product line. In 1939, Van Holten's discovered a market niche for individually wrapped pickles, and the innovation of the pickle-in-a-pouch was born. As business grew so did the need for larger facilities. In 1956 the company moved to its present location in Waterloo, Wisconsin. Today Van Holten's packages pickles-in-a-pouch, bulk pickles, and industrial relish. For over 100 years Van Holten's has provided quality products and outstanding service which is why we are America's number one pickle-in-a-pouch producer.