The Post cereals tradition began when C.W. Post made his first batch of "Postum" a cereal beverage, in a little white barn in Battle Creek, Michigan. With that step he entered the brand new retail cereal industry, and became an important part of American Breakfast History for over 100 years.
Today Post is the number #3 best selling cereal on the market. Whether you are looking for a wholesome sweet, tasty balanced, healthy balanced or a healthy plain cereal, POST has a brand for you. Honey Bunches of Oats, Fruity Pebbles and Grape Nuts are just to name a few. Post cereals have naturally occurring whole grains, fiber and antioxidants. The Magic is in the Mix.