Manufacturer Notes:
Chocolate maker
Clarence Crane
searched to find a
sweet treat to
withstand the summer
heat better than his
chocolate. In 1912
Crane produced Life
Savers Pep-O-Mint
candies with the
unique idea of
punching a hole in
the middle of the
mint. Because of
their resemblance to
life preservers the
brand name Life
Savers was chosen.
Fruit flavored Life
Savers were
introduced in 1924
in Lemon, Lime and
Orange. It was not
until 1935 that the
iconic Five Flavor
assortment was
created. The Five
Flavors remained the
same until 2003 when
a campaign was
launched for fans to
vote on the new five
flavors. Cherry,
Pineapple,
Raspberry,
Watermelon and
Blackberry won, but
Blackberry did not
last long in the mix
– consumers demanded
Orange instead.
Life Savers have
become the #1 brand
across non-chocolate
candy and mints due
to their great
tasting flavors and
unique
candy-with-the-hole
shape.
Since their
introduction, over
40 flavors of Life
Savers have been
created. They are
enjoyed in over 140
countries across the
globe. Brand lovers
also have a choice
of hard candies,
mints, Sours,
Gummies, Gummies
Sours, Fusions,
Sorbets and sugar
free mints.
Tel (505) 797-4089 Fax (505) 821-9595
