Life Savers is turning 100, and to celebrate the company is taking its brand name seriously with a charity campaign. Since their introduction in 1912, Life Savers mints have come a long way. And now the Wm. Wrigley Co.-owned candy is planning to celebrate its centennial by giving back to the customers who brought them there in the first place. As part of its "Connect for a Cause" campaign, the newly released "100th Anniversary" packages of Life Savers hard candies, mints and gummies will contain codes allowing consumers to donate to their favorite charities.
The entire line is found right here. Chocolate maker Clarence Crane searched to find a sweet treat to withstand the summer heat better than his chocolate. In 1912 Crane produced Life Savers Pep-O-Mint candies with the unique idea of punching a hole in the middle of the mint. Because of their resemblance to life preservers the brand name Life Savers was chosen.