Life Savers is turning 100, and to celebrate the company is taking its brand name seriously with a charity campaign. Since their introduction in 1912, Life Savers mints have come a long way. And now the Wm. Wrigley Co.-owned candy is planning to celebrate its centennial by giving back to the customers who brought them there in the first place. As part of its "Connect for a Cause" campaign, the newly released "100th Anniversary" packages of Life Savers hard candies, mints and gummies will contain codes allowing consumers to donate to their favorite charities.
History:
The entire line is found right here. Chocolate maker Clarence Crane searched to find a sweet treat to withstand the summer heat better than his chocolate. In 1912 Crane produced Life Savers Pep-O-Mint candies with the unique idea of punching a hole in the middle of the mint. Because of their resemblance to life preservers the brand name Life Savers was chosen.
