The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Fudge Shoppe Cookies, Murray cookies, Austin, Vienna Fingers, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The Keebler slogan reads "Uncommonly Good".
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