ICE BREAKERS was the first to offer intense stick gum with micro flavored capsules. Then in 2004, ICE BREAKERS launched the packaging and product innovation of LIQUID ICE. In 2005, ICE BREAKERS Sours and Berry Sours were launched. These are the first fruit flavored, sugar-free candies to come in assorted flavors. In 2006, ICE BREAKERS ICE CUBES was introduced as the first cubed gum which delivers instant cold mouth freshening with a unique frosted layer.
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