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Big League
Chew Original Bubble Gum in a
Folding Pouch. Each stay fresh
pouch has the equivalent of 26
sticks of gum and keeps the
juicy flavor packed inside. This
gum has been a favorite of ball
players for over 18 years. Keeps
your mouth from getting dry for
the whole game - whether you're
a player or a fan.
Manufacturer Notes: In 1977,
Rob Nelson and former New York
Yankee All-Star Jim Bouton were
teammates with the Portland
Mavericks, an independent team
in the Class A Northwest League.
While sitting in the bullpen,
they came up with an idea for an
innovative new product to chew
shredded bubble gum in a pouch.
Following the season, Nelson and
Bouton made the gum in a frying
pan, chopped it up, put it in
pouches and pitched the idea to
major gum companies. Amurol
Confections, a novelty gum maker
owned by the Wm. Wrigley Jr.
Company, first released Big
League Chew in 1980. While
available originally in just one
flavor, Big League Chew achieved
$18 million sales during that
first year. A new Grape flavor
was introduced the next year and
strawberry followed in 1982. Big
League Chew is currently
available in Original, Grape,
Strawberry, Watermelon, Sour
Apple, Sour Cherry and Cotton
Candy. According to the 2005
packaging, over 450 million
pouches of the gum have been
sold since 1980. |