Nello Ferrara, the son of Salvatore Ferrara, created the famous Atomic FireBall in 1954. At this time in his life he had the idea to develop a spicy candy. When the product was presented to the candy industry, the capacity at Ferrara Pan was limited to 200 cases per day. Within three weeks of sending samples to Ferrara Pan brokers, orders were rolling in at a rate of over 50,000 cases per day, far beyond the capacity Ferrara Pan could handle at that time.
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